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Title: Watertight Marketing
Sub-title: The proven process for seriously scalable sales
By (author): Bryony Thomas
ISBN10-13: 1913474003 : 9781913474003
Format: Paperback
Size: 233x156mm
Pages: 368
Weight: .696 Kg.
Published: Human Business Thinking - March   2020
List Price: 18.50 Pounds Sterling
Availability: In Stock   Qty Available: 25
Subjects: Management & management techniques : Sales & marketing
Are you wasting time on marketing?  The sad truth is that most businesses are. But there is an answer, and it's in this book! Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket. Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing to:
  • create consistent routes to customers you'll love,
  • successfully scale your sales results, and
  • significantly and sustainably increase your profits.
This is the book that actually delivers what so many others promise. You'll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, you'll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK
About The Author:
Bryony is a proven marketing professional, with a talent for helping ambitious entrepreneurs make their marketing pay. Having occupied senior roles on both sides of the client/agency relationship, she has a unique perspective. She started her marketing career at just 19 and by 24 she was responsible for an agency's largest account running pan-European campaigns. At 28, she became divisional Director of Marketing for a FTSE 100 company. In 2008, she set up her own consultancy business.
Reviews:
What really makes this stand out is the direct linkage of marketing activity to sales results. Finding Watertight Marketing was a revelation and a relief. -- Dave James, Managing Director, Ascentor
Working systematically through the Watertight Marketing process allowed us to achieve for our business in three years what we had expected to take us seven. All I can say is thank you! -- Karen Meager, Co-Founder, Monkey Puzzle Consultancy & Training
What Bryony delivers with Watertight Marketing is a whole-business process. No other process, or speaker, has made the impact as quickly with our CEO groups. -- Ian Price, Former CEO, Academy for Chief Executives
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