Food product traceability became rather suddenly a food industry concern after the turn of the millennium. New laws in developed countries enforcing food product traceability demanded that the food industry follow up with developing information systems that supported this requirement. This was at the time a significant and new organisational and technical challenge for the food industry. Gradually more and more food suppliers are establishing food traceability also because customers require this information. The book illustrates how this is understood conceptually and may be achieved in business practice. The book is mainly written to argue for this alternative managerial view of food product traceability which is aimed at being complementary to the currently dominant technical view. It provides a perspective that enriches the dominant IT-base view by taking into consideration the main purpose of food supply which is to achieve satisfied customers. Technology is the helper. The taken approach of the book is founded on literature in the fields of operations management, logistics, supply chain management, industrial marketing and to a limited degree information technology. This reflects that competence in food product traceability is cross functional. The book has an academic profile and a sufficient number of references are provided mainly to permit the reader to investigate on their own specificities related to the arguments brought forward through the book's text. The book is written both for specialised professionals as well as researchers. The book may be used as a foundation and inspiration in developing research and development projects at different levels including students at a post-graduate level and more advanced. The book also contains two detailed case descriptions of end-to-end food product supply including analysis of this supply based on the framework developed through the book. This provides students and researchers with illustrations as to how a case study on food product traceability may be constructed. The illustrations also aim to anchor the preceding text in business practice.