Event management is the co-ordination, running and planning of all the people, teams and features that come together to create every kind of event. It is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. The process of planning and co-ordinating the event is usually referred to as event planning and can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans. Event managers are needed in almost any kind of business - entertainment, finance, government, retail, fashion, sport, music and so their day to day job can be filled with a huge range of exciting challenges and unique situations. Events usually require many different teams to come together, often including several external suppliers. Successful events depend on every team and every team member doing their job to a high standard, as well as flexibility and a commitment to good crossteam communication. The event industry is all about exceeding the expectations of all parties involved in the events, and design is one of the key ways to impress. Event managers need to be real outside-the-box thinkers who have a dynamic approach to problem-solving. Event management is a fast-paced, varied, and highly employable field. Even in times of economic recession, events remain invaluable to companies as a sure way to build brand reputation, drive consumer confidence and give people experiences to remember. The book Events Management represents a consistent, planned and targeted approach to a wide range of events.