"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Brenda G. Pitts is an internationally renowned name in sport business management. She is currently professor of sport management, director of the Dr. R. Cooter Sport Business Research Center, and program director at Georgia State University in Atlanta. In research, Dr. Pitts is distinguished as a Dr. Earle F. Zeigler Scholar and one of the first research fellows of the North American Society for Sport Management (NASSM), where in 2004 she received the Dr. Garth Paton Distinguished Service Award in recognition of meritorious service. She is author/coauthor of six sport marketing textbooks, editor of and a contibuting author in three Sport Marketing Association's books of papers, and author of numerous publications and presentations. Dr. Pitts was an editorial board member (1991-1998) and later co-editor-in-chief of The Sport Management Library (1998-2000). She enjoys all kinds of sports, more recently soccer, golf, boating, volleyball, jogging, tennis, and softball. Recently, Dr. Pitts has won a couple of golf tournaments, but has wisely decided to keep her day job.
Dr. David K. Stotlar teaches on the University of Northern Colorado faculty in the areas of sport marketing, sponsorship, and event management. He has had more than 60 articles published in professional journals and has written several textbooks and book chapters on sport management and marketing. He has made numerous presentations at international and national professional conferences. Dr. Stotlars contribution to the profession includes an appointment as Coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 19992001. He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member and later as President of the North American Society for Sport Management. Dr. Stotlar was a member of the initial group of professionals inducted as NASSM Research Fellows. He is also a founding member of the Sport Marketing Association.
