The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry. Divided into five sections finance trends and challenges, economic rationale for public investment, primary sources of funding, revenue from enterprise sources, and fundraising Financing Sport, 4th Edition also contains a thorough updated examination of venue and sport property revenues, including ticket and merchandise sales, the rise of luxurious and extravagant fan experiences, as well as commercial media rights that stretch across traditional broadcast, satellite, and innovative new web-based outlets for consuming sport content. Also newly updated and expanded are fundraising areas that discuss traditional and emerging trends in sport sponsorship and donation. Thorough in both its depth and scope, Financing Sport, 4th Edition is an engaging, edifying textbook for sport-related graduate and undergraduate students, teachers, and industry professionals.
Dennis R. Howard is a Philip H. Knight Professor of Business at the University of Oregon's Lundquist College of Business. He served as Dean of the College from 2008 to 2010. Prior to becoming Dean, he served as Head of the Marketing Department and taught sports business classes at the Warsaw Sports Marketing Center. Dr. Howard has authored or co-authored three books and close to 100 articles on sport and leisure industry topics. His book with John Crompton, Financing Sport, is the first comprehensive textbook on the many traditional and innovative revenue acquisition methods available to sports organizations. He has served as a consultant to the NFL, several major league teams, and a number of intercollegiate athletic departments on facility development projects. Dr. Howard is the founding editor of the International Journal of Sport Finance and has served on the editorial boards of the Sport Marketing Quarterly and the Journal of Sport Management. Since joining the University of Oregon business faculty in 1997, Dr. Howard has received the Undergraduate Teaching Award, the Harry R. Jacobs Distinguished Teaching Award, and the James E. Reinmuth MBA Teaching Excellence Award. In 1998, he received the highest honor awarded by the North American Society for Sport Managementthe Earle F. Zeigler Award for Excellencefor his contributions to the sport industry. Dr. Howard is a graduate of the University of Oregon (BS), University of Illinois (MS), and Oregon State Unive
John L. Crompton holds the rank of University Distinguished Professor and is both a Regents Professor and a Presidential Professor for Teaching Excellence at Texas A&M University. He received his basic training in England. His undergraduate work was in physical education and geography at Loughborough College. After teaching high school for a year, he attended the University of Illinois, where he completed a MS degree in Recreation and Park Administration in 1968. In 1970, he was awarded another MS degree from Loughborough University of Technology, majoring in Business Administration. In 1970, he joined Loughborough Recreation Planning Consultants as their first full-time employee. When he left as managing director in 1974, LRPC had developed into the largest consulting firm in the United Kingdom, specializing in recreation and tourism, with a full-time staff of 25 and supplemented by a number of part-time associate consultants. In 1974, Dr. Crompton came to Texas A&M University. He received his doctorate in Recreation Resources Development in 1977. For some years he taught graduate and undergraduate courses in both the Department of Recreation and Parks and the Department of Marketing at Texas A&M University, but he now teaches exclusively in the Department of Recreation, Park and Tourism Sciences. Dr. Crompton's primary interests are in the areas of marketing and financing public leisure and tourism services. He is author or co-author of 18 books and a substantial number
