Name: Advertising & Chinese Society
Brand: CBS Press (DK)
SKU: 9788763002271
Price: 43.0 GBP
Availability: InStock

Advertising & Chinese Society

Impacts & Issues

Edited by: Hong Cheng, Edited by: Kara Chan

Published by CBS Press (DK)

In Stock

£43.00

Format: Paperback
Pages: 315
ISBN: 9788763002271
Publication Date: 01-Jul-2009

Subjects:
Advertising & society
Advertising
China

Quantity

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.

Hong Cheng is an associate professor at Bradley University where he teaches advertising, journalism, and mass communication theory courses. They both live in Peoria, Illinois.