Data and Diagnosis Driven Selling is a book for modern B2B Sellers that combines the power of diagnosing business problems and the insights developed by leveraging high-quality B2B data, metrics and artificial intelligence. The book helps sales teams harness their selling experience, information intelligence and emotional intelligence more effectively. The readers, now armed with actionable information and coached through the power of guided selling models, can finally break through the bad habits weâ ve seen for decades.

The book communicates best practices in leading technology companies by the top performers in complex selling ecosystems. The Titans featured in this book are the absolute best of the best, and they share their deepest secrets and best practices that have separated them from the pack. Unlike sales methodology books, Data and Diagnosis-Based Selling provides the reader with a straightforward step-by-step process to close larger and more profitable deals in a multi-decision maker, cautious and complex buying context.