A Bold New Chapter: Gazelle's New Rebrand

Posted:
April 2, 2026

New Look. New Logo - Same commitment to the world of books.

We are thrilled to announce a significant milestone in our journey. Gazelle Book Services has undergone a complete rebrand, with a fresh new look that reflects both our rich heritage and our forward-thinking approach to book distribution.    While our appearance is changing, our core remains the same. Gazelle brings almost 40 years of experience to the table, backed by a wealth of knowledge in the publishing and distribution industry. Since 1987, we have been the independent partner that publishers and retailers truly trust, and our new brand reflects a website that is every bit as dependable as our Lancaster-based operations. What’s New at Gazelle? We haven’t just updated our colours. We’ve completely overhauled how we connect with you. Our goal is to take the complexity out of the book trade by providing a "one-stop shop" experience. Here is what you can expect:  

  • Enhanced Image & Visibility - Discover our exciting new brand look, new iconic logo.
  • New Websites- We are launching two brand-new websites. One is tailored specifically for our publishers and retailers, with some great new features, including online trade application forms and online invoice payment, designed to save time, in addition to our fully revamped and insightful Publisher Dashboards. Towards the end of May, we’ll also be unveiling our brand new B2C online bookstore, which has been designed from the ground up and provides comfortable, dynamic, and intuitive ordering capabilities for our entire range of 50,000+ titles.
  • Explore Gazelle’s Story: The new website lets you dive into Gazelle’s journey in the updated "Our Story" section, where we dive deep into the milestones that shaped us. Join us and see our evolution from a visionary startup in the mid-1980s into a cherished heritage brand. This milestone is more than just a celebration of longevity; it is a tribute to the community that has grown alongside us. Explore the pivotal moments, the challenges overcome, and the unwavering dedication to detail that has defined the Gazelle legacy since day one.
  • Meet the Team: Our brand new ‘Meet the Team’ section, you’ll get to know us personally and discover why we’re so captivated by the world of books. We aren't just a business; we are a team driven by a strong shared ethos and a passion for what we do.
  • New Marketing Presence and Capabilities: We’ve officially levelled up all our Marketing. We’ve refreshed and consolidated all our social media channels to bring you a smoother experience. Get ready for game-changing posts and reels headed straight to your feeds, plus more engaging blogs, and milestone newsletters to keep you updated. We’re pulling out all the stops with our all-new, visually stunning catalogues, packed with the latest book releases designed to be your ultimate go-to resource, easily accessible online.
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Work with Trust & Reliability to create long-standing solutions - At Gazelle, we believe true success comes from building genuine, lasting relationships with all our partners. Our Lancaster base isn't just a warehouse; it’s a secure hub where we stock and protect your books. We treat every title as if it were our own, ensuring it reaches its audience through the deep relationships we’ve built with high-street bookshops and leading academic institutions across the UK, Europe, and the rest of the world. Whether it’s our seasoned expertise in global territories or our commitment to total transparency, we act as the dedicated extra hands your business needs, flawlessly managing your entire supply chain.    

Looking Ahead: Frankfurt Book Fair 2026 - The timing of this rebrand couldn’t be better. Our team is already busy preparing for the book fair this October. We are incredibly excited to head to the world’s largest trade fair for books to showcase our experience and new industry image. It will be a fantastic opportunity to meet our partners in person and demonstrate how Gazelle's modernised services can drive long-term prosperity for your titles.    

Join the Conversation - We invite you to explore our new website and see how we’re evolving to serve you better.    

Keep an eye on our social media channels for more updates, or get in touch today for a quick chat about how we can support your distribution needs.    

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