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September Book of the Month: The Rolex Guide

September Book of the Month: The Rolex Guide

Timeless sophistication with Rolex

Have you ever gazed longingly at a Rolex, captivated by its exquisite craftsmanship, yet felt daunted by the complexities of the luxury watch world? You’re certainly not alone! Rolex watches are more than mere timepieces; they embody a rich legacy of sophistication and artistry. However, whether you're a budding collector or a seasoned enthusiast, navigating the intricate landscape of Rolex can be overwhelming.

Identifying authentic pieces, understanding the market, and making informed investments are common challenges. From distinguishing genuine models from counterfeits to grasping the nuances of the market, many find themselves lost amidst the myriad options and their rich histories. The importance of understanding these exquisite watches cannot be overstated, but it often feels like solving a luxurious puzzle—daunting for anyone looking to make a significant investment.

If the thought of purchasing or selling a Rolex leaves you feeling anxious, fear not! The Rolex Guide by Mads Urup Gjødesen is your trusty companion on this sophisticated journey into the world of specialty watches.


The Watch Collector’s New Best Friend

The Rolex Guide is a comprehensive resource crafted to address the challenges faced by those navigating the intricate world of Rolex watches. This essential tool offers in-depth information and expert insights, making it invaluable for anyone with an interest in these luxurious timepieces.

Mads brings a unique perspective as a seasoned expert in the luxury watch market, sharing insights that cater to collectors at every level. One of the standout features of this guide is its extensive coverage of how to identify authentic Rolex watches. Mads provides detailed tables and high-quality images, empowering readers to easily distinguish genuine Rolex sports models from counterfeits.

With 365 pages and over 500 images of meticulously curated content, the book delves into the history, variations, and unique features of Rolex sports models. Mads leaves no stone unturned, ensuring that every question a reader may have is answered. This wealth of information not only enhances your understanding of the brand but also enriches your appreciation of the artistry behind each timepiece.

Additionally, Mads offers valuable advice on investing in Rolex watches, discussing current market trends and the various factors that influence a watch's value. This information serves as a crucial resource for newcomers to luxury watch collecting, helping them navigate the market with confidence and clarity.

Key features of this guide include the story behind the Rolex hype from 2016 to today, insights on investing in Rolex—including trends and price development over the last 15-20 years—a buyer’s guide detailing what to pay attention to when purchasing pre-owned Rolex watches, and a thorough review of all sports models in steel from 1960 to 2024, including in-depth analysis of dial, case, bracelet, movement, and bezel variants.

In essence, The Rolex Guide is not just a book; it’s your new best friend in the journey of watch collecting, equipped to guide you through the complexities of acquiring and appreciating these iconic timepieces.


Meet the Maestro

When it comes to Rolex watches, Mads Urup Gjødesen is the ultimate authority you want by your side. Renowned for his extensive research and infectious passion for horology, Mads has created a guide that is not only trustworthy but also a genuine joy to dive into.

In 2011, Mads launched TimeToWatch, driven by his unwavering love for fine watches. Fast forward over a decade, and he’s transformed into a dedicated collector of vintage treasures, focusing primarily on Rolex, Audemars Piguet, and Patek Philippe. Through countless interactions with national and international contacts, he has built an impressive reservoir of knowledge that any enthusiast would envy.

But that’s just the tip of the iceberg! Mads brings a unique blend of technical expertise to the table with his background as a mechanical engineer and MBA. His deep appreciation for the craftsmanship behind each watch means he doesn't just admire their beauty—he truly understands what makes them tick (yes, pun intended!).

Mads doesn’t shy away from sharing his vision for The Rolex Guide. He boldly declares, “This book is NOT just a ‘picture book’ filled with historical gossip and model presentations, like most other watch books. It’s a next-level hardcore knowledge collection of ALL the information I have gathered over the past 20 years as a passionate collector, watch investor, and pro dealer. It is by far the geekiest book on sports Rolex available and contains all the knowledge a collector needs to avoid making the wrong purchase.”

With Mads as your guide, you’re not just getting facts; you’re embarking on an exhilarating journey through the world of Rolex, filled with insights and expertise that will keep you informed and entertained!


Don't miss out on this essential guide for Rolex enthusiasts and collectors. Enhance your knowledge, make informed decisions, and enjoy the fascinating world of Rolex watches with The Rolex Guide. Purchase your copy here.

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