A growing number of colleges and universities have entered into agreements with financial firms to provide debit and prepaid card services for students. As the number of agreements has grown, questions have arisen over fees and issues such as student choice. This book examines trends associated with and characteristics of college affinity card agreements; the extent of marketing for college affinity cards and college student credit cards; what is known about the effect of use of these cards on student credit card debt; the functions of college cards and the characteristics of schools and card providers offering the cards; and benefits and concerns regarding these cards.