The modern mechanisms of strategic management are created by the dynamic changes which occur in today's business environment, which differs radically from how it operated a few years ago. In many cases, organizations do not fight for competitive advantage, but mere survival. The key determinant of business operations is ensuring continuity in business. Organizations operating in a quasi-profitable economy focus on capturing value through offering a unique value proposition by defining effective and efficient income generation logic. They trigger new values to survive in a turbulent environment. At the same time, they compete not only with products or services, but primarily with business models, which must generate new business space, possibilities and opportunities. Companies therefore need to scale this business, that is, to maintain a similar or better level of performance while increasing or decreasing the number of components and resources while adjusting the limits of the impact in the environment. Therefore, the key is to remain in business on the one hand, and to scale the business on the other. The former is often shaped by the principles of responsible business, the expression of certain values; while scaling is embedded in a resource-based concept based on selective adaptation to market realities and growth which generates revenue but does not excessively increase business costs. This is also related to the development of a certain symbiosis, synergy and symmetry in business and the scaling of the mechanisms of mutual proportions. The monograph presents these two areas of contemporary business. It refers, inter alia, to the concepts of business models in terms of market continuity, the principles of corporate social responsibility, value-based management, sustainable development, the mechanisms of building intercultural rules for doing business and risk management. The monograph consists of chapters covering both theoretical and practical aspects. It opens up many new research and application areas that can be used for the conceptualisation and operationalisation of business. The purpose of the monograph is to present modern business management trends aimed at business continuity and scaling with the use of various concepts, methods and tools for strategic and operational management. The monograph contains 20 chapters which deal with the sustainability and scalability of business -- theory and practice. The achievements of the monograph are: -determining key trends in the theory and practice of sustainability and scalability of business, defining key ontological beings and their use in the strategic and operational management of modern companies, presenting the new dimensions of sustainability and scalability as seen through the eyes of the international authors of individual chapters, the possibility of applying the solutions contained in the monograph. The Editor and Authors hope that the presented combination of theory and practice will satisfy the needs of readers, in particular the managers of modern companies, business consultants and researchers of business phenomena.