
What Did Jesus Drive?
Crisis PR in Cars, Computers and ChristianityIn Stock
ISBN: 9781631731099
Paperback
400 Pages
Subjects:
Management & management techniques
Public relations
Road vehicle manufacturing industry
snt it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. We will be booking media appearances for this Author as well as book signing events in the Author hometown as well as additional cities and states. We booked this Author over 100 media appearances in 2014. Isnt it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. An industry, the Auto Industry, driven by profits-over-principle according to many of its critics. Be prepared to buckle-up and enjoy this ride! This book is the first tell it like it is, of its kind! Why is it so difficult to tell the truth? Jason Vines starts this book with a simple question: why is it so difficult to tell the truth? Sadly, spoiler alert, he ends it with the same question. From Richard Nixon to Bill Clinton to Lance Armstrong to the IRS to Brian Williams to Bill Cosby to Tiger Woods and the NFL; why is it so painfully difficult? Vines cautions the reader up-front: Relax, this is not a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroits tattered image, thwarted by the sex, lies and corruption of former Mayor Kwame Kilpatrick; and, finally, trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible.
Jason Vines, 54, is an independent communications and government affairs consultant specializing in crisis management, reputation management, brand rehabilitation, product launch and automotive issues. Vines has counseled General Motors on issues surrounding the Chevy Volt, the U.S. Government divestiture of GM stock, the revival of GMs European operations and other corporate and product issues, including the recent recall conundrum regarding the ignition switch issue. In addition, Vines has been involved with public policy issues regarding the electrification of the nations automobile fleet. He has also counseled a chemical client in reputational restoration, a major Native American tribe currently under attack by various agencies inside the federal U.S. Government and the U.S. auto dealers national association (NADA) on protection of the current, independent state-based dealer franchise system. Vines served as the top communications professional for three automakers Nissan, Ford and Chrysler between 1998 and 2008. He was named Top PR Professional in the automotive industry in 1999, 2005 and 2006 by Automotive News, the industrys lead trade publication. He is credited with leading some of the most memorable product launches in the automotive industry including the Chrysler 300, Jeep Grand Cherokee, Dodge Viper, Dodge Ram and the reborn Nissan 350Z.
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