Name: Strategies in Emerging Markets
Brand: CBS Press (DK)
SKU: 9788763002363
Price: 20.0 GBP
Availability: InStock

Strategies in Emerging Markets

A Case Book on Danish Multinational Corporations in China & India

By (author): Michael W Hansen, By (author): Marcus M Larsen, By (author): Torben Pedersen, By (author): Bent Petersen

Published by CBS Press (DK)

In Stock

£20.00

Format: Paperback
Pages: 185
ISBN: 9788763002363
Publication Date: 30-Aug-2010

Subjects:
International economics
Business strategy
International business
Management & management techniques

Quantity

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.