Name: Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys
Brand: University Press of Southern Denmark (DK)
SKU: 9788790199210
Price: 6.0 GBP
Availability: InStock

Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys

By (author): Jens Bonke, By (author): Peter Fallesen

Published by University Press of Southern Denmark (DK)

In Stock

£6.00

Format: Paperback
Pages: 33
Illustrations: tables & charts
ISBN: 9788790199210
Publication Date: 07-Jan-2010

Subjects:
Sales & marketing

Quantity

In parallel with the recent trend towards conducting ever more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance and increasing the number of reminder calls to pre-interview payments, cash incentives, charitable donations, and the chance to win lottery prizes.