With the increase in the use of cell phones today, communication has become faster. The telegram of yester-years has given way to text massage. Tex...

As globalisation and internationalisation efforts intensify, companies are faced with even greater challenges to manage the supply chain of their p...

Recently, scholars and practitioners have focused on the inverse relationship between managerial payment and corporate performance, which shows how...

Facing with the ever increasing change of the business environment, the firms have recognized that their persistent competitive edge increasingly d...

A manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipula...

Many Cultures, One Team is an essential aid for anyone who leads, is a member of, consults with, or supports global teams. Starting from the premis...

The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.

The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency miss...

Packed with useful information and real-world examples of how to do marketing across cultures in Asia.

Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).

In this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weakne...

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between internatio...

Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small t...

Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at t...

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool i...

This book outlines a powerful process for designing and creating beautiful work that is practical to make and sell. Perspectives from 22 master art...

It is very common to hear that human resources is the most valuable asset of an organisation. This means employees are indispensable workplace comp...

Mechanism Design (MD) is a branch of game theory which deals with conflict situations involving a principal and a set of active agents (usually in ...

The culprit for deficiencies of knowledge about medium-sized companies is their frequent inclusion among small companies. The authors try to find a...

Mentor-protege programs typically seek to pair new businesses with more experienced businesses in mutually beneficial relationships. Proteges may r...

In this book the authors research the practices, performance and perspectives relating to mergers and acquisitions. Topics discussed include the re...

This book offers an insight into social, cultural, communicative and political dynamics in complex organisational change processes following merger...

Metaphors are used increasingly in leadership theory and leadership development. How do leaders view themselves and how are they seen by others in ...

The current power grid in China has a series of problems, such as aging infrastructure, the growing lack of resources, and the continued growth of ...

Worldwide labor migration has transformed and reshaped various fields of government policy and professional practices. Labor migration is associate...

We're told you can lead a horse to water, but you can't make it drink. But what if this is not true? Having spent the past two decades helping Fort...

Minority business enterprises are an engine of employment growth and economic expansion in America. Although the number of minority firms continued...

This book is a unique collection of recent research on monetary policy. Various critical issues related to monetary policy are investigated in this...

Monopolies or market power are usually considered to be an economic threat to markets and consumers. This book examines the theory, effectiveness a...

s there a moral economy of capitalism? The term moral economy was coined in pre-capitalist times and does not refer to economy as we know it today....

This inspiring book, made of real-life study-cases, tells the often surprising story of the author's special way in successfully restructuring, man...

The multilateral development banks (MDBs) include the World Bank and four smaller regional development banks: the African Development Bank (AfDB), ...

Despite an extensive literature on the determinants of the foreign location choices by multinational companies, researchers have only recently begu...

This book demonstrates how the success of foreign companies depends on the extent to which they can benefit from structural transformation.

This book explores the relationship between multinationals and developing countries. Some of multinational's corporations claim to be taking steps ...

The changes in the technological and business environment have complicated the nature of the decision-making process in real-world problems, thus m...