In this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weakne...

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between internatio...

Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small t...

Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at t...

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool i...

This book outlines a powerful process for designing and creating beautiful work that is practical to make and sell. Perspectives from 22 master art...

It is very common to hear that human resources is the most valuable asset of an organisation. This means employees are indispensable workplace comp...

Mechanism Design (MD) is a branch of game theory which deals with conflict situations involving a principal and a set of active agents (usually in ...

The culprit for deficiencies of knowledge about medium-sized companies is their frequent inclusion among small companies. The authors try to find a...

Mentor-protege programs typically seek to pair new businesses with more experienced businesses in mutually beneficial relationships. Proteges may r...

Metaphors are used increasingly in leadership theory and leadership development. How do leaders view themselves and how are they seen by others in ...

The current power grid in China has a series of problems, such as aging infrastructure, the growing lack of resources, and the continued growth of ...

Worldwide labor migration has transformed and reshaped various fields of government policy and professional practices. Labor migration is associate...

We're told you can lead a horse to water, but you can't make it drink. But what if this is not true? Having spent the past two decades helping Fort...

Minority business enterprises are an engine of employment growth and economic expansion in America. Although the number of minority firms continued...

This book is a unique collection of recent research on monetary policy. Various critical issues related to monetary policy are investigated in this...

Monopolies or market power are usually considered to be an economic threat to markets and consumers. This book examines the theory, effectiveness a...

s there a moral economy of capitalism? The term moral economy was coined in pre-capitalist times and does not refer to economy as we know it today....

This inspiring book, made of real-life study-cases, tells the often surprising story of the author's special way in successfully restructuring, man...

The multilateral development banks (MDBs) include the World Bank and four smaller regional development banks: the African Development Bank (AfDB), ...

Despite an extensive literature on the determinants of the foreign location choices by multinational companies, researchers have only recently begu...