With the increase in the use of cell phones today, communication has become faster. The telegram of yester-years has given way to text massage. Tex...

As globalisation and internationalisation efforts intensify, companies are faced with even greater challenges to manage the supply chain of their p...

Recently, scholars and practitioners have focused on the inverse relationship between managerial payment and corporate performance, which shows how...

Facing with the ever increasing change of the business environment, the firms have recognized that their persistent competitive edge increasingly d...

A manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipula...

Many Cultures, One Team is an essential aid for anyone who leads, is a member of, consults with, or supports global teams. Starting from the premis...

The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.

The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency miss...

Packed with useful information and real-world examples of how to do marketing across cultures in Asia.

Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).

In this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weakne...

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between internatio...

Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small t...

Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at t...

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool i...

This book outlines a powerful process for designing and creating beautiful work that is practical to make and sell. Perspectives from 22 master art...

It is very common to hear that human resources is the most valuable asset of an organisation. This means employees are indispensable workplace comp...

Mechanism Design (MD) is a branch of game theory which deals with conflict situations involving a principal and a set of active agents (usually in ...

The culprit for deficiencies of knowledge about medium-sized companies is their frequent inclusion among small companies. The authors try to find a...

Mentor-protege programs typically seek to pair new businesses with more experienced businesses in mutually beneficial relationships. Proteges may r...

In this book the authors research the practices, performance and perspectives relating to mergers and acquisitions. Topics discussed include the re...

This book offers an insight into social, cultural, communicative and political dynamics in complex organisational change processes following merger...

Metaphors are used increasingly in leadership theory and leadership development. How do leaders view themselves and how are they seen by others in ...

The current power grid in China has a series of problems, such as aging infrastructure, the growing lack of resources, and the continued growth of ...