This book analyzes human behaviour from an individual and collective perspective. Based on cutting-edge research, each chapter is focused on modelling economic and social behaviour at different fields and environments. The decision making process of individuals and also organizations is modelled applying innovative quantitative and qualitative approaches, explaining by their forecasted results the consequences to the specific environment of organizations. Stakeholders such as competition, customers, providers, communities, public authorities are affected by individual and organizational behavior. The book comprises the most relevant topics of current times. Researches challenged the reader by the approaches followed when presenting their works by in sighting the pillars of western societies: family, education, healthcare, culture, citizenship security, demographics, competitiveness in the framework of Europe, good and service markets, financial markets.  This book offers an overview of trendy issues arising worldwide, offering a real and applicable answers to socio-economic dilemmas.