As a researcher, Dr Thuy-Huong Truong has published in numerous peer-reviewed, books and many other academic journals and forums. Dr. Truong's academic expertise focuses on Cross-cultural studies, Marketing, Consumer behaviour, Tourism Principles and associated research. Dr. Truong has worked on numerous studies and projects. These include examining the Emerging Markets of Inbound Tourism in Vietnam, in Asia Pacific Region and in Developing Countries; Destination Resources and Product Development; International Marketing and Tourism, and Sustainable and Ecotourism Tourism. As a lecturer, Dr. Truong has coordinated and taught a range of Subjects including Marketing, Tourism, Consumer Behaviour, Hospitality, Management, Quantitative and Qualitative Research Methods spanning over 20 years at various institutions in Australia (Melbourne and Sydney), Vietnam, France, Malaysia, Kuwait and China. With her multiple language skills and extensive industry experience, Dr. Truong has being an assistant manager and business consultant for many international joint-venture companies across Vietnam. These comprise of various fields including marketing, tourism, hospitality, medicine, engineering and construction, water and waste water and, forestry and agriculture.