'This is a must-have guide book for small to medium businesses. It provides a comprehensive, but easy-to-follow and very practical framework to identifying your strengths and weaknesses as a business. It demonstrates how to work with them to grow to your full potential and reach your goals.' -- Marianne Henio †art historian, writer and critic

'Just what you would expect from Doug and Matthew †a no-nonsense, practical, and down-to-earth book that distils their combined experience of dealing with the SME business sector. An excellent book, well worth reading and, more importantly, implementing!' -- Peter Roper †award-winning speaker, best-selling author and business strategist