Quality of products/services assumes great importance for manufacturers/providers in the modern competitive world. In fact, the quest for quality is essentially a search for competitiveness. Quality being so critical to products and services, it is worth understanding what it is in its entirety -- its evolution and definition; why it is so important for business and industry; and how to attain, maintain and manage quality of goods manufactured and services offered? This book attempts to provide comprehensive insights into all these aspects.