Name: Promises Promises
Brand: Massey University Press
SKU: 9780995109544
Price: 46.99 GBP
Availability: InStock

Promises Promises

80 Years of Wooing New Zealand Voters

By (author): Claire Robinson

Published by Massey University Press

In Stock

£46.99

Published: 12-Sep-2019
ISBN: 9780995109544

Paperback
372 Pages
500 illus

Subjects:
Australasian & Pacific history
Politics & government
Advertising
New Zealand

Quantity

A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The authors analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.

Claire Robinson is Professor of Communication Design and Pro Vice-Chancellor, Toi Rauwharangi College of Creative Arts at Massey University. Her research interest is the visual communication of political messages in the context of election campaigning and political leadership. Her research has been disseminated through international peer reviewed journal articles, book chapters, international conferences and designs. She is a frequent media commentator on New Zealand politics.