Fame. Why do authors seek it? How does one acquire it? What are the consequences of attaining it? Gabriel Zaid examines the methods and motivations, from ancient times to the present day. He shines a critical, yet humorous, light on today's literary world, whose denizens find it "more interesting to talk about writers than to read them," and he takes a serious look at the desire for fame and the disillusionment and objectification that can accompany it. Along the way, Zaid pokes fun at literary and scholarly traditions, including the unwritten rules of quoting other authors, the ascendancy of the footnote, and the practice of publishing "foolishly complete works".