This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and ...

In this constantly evolving world, the nature of selling is also changing-from merely persuading the buyer to buy a product to developing a permane...

In this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weakne...

Relationships sustain us. Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, ...

I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldn't put it down! It is engaging and you...