Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online ...

It is with tremendous pleasure that I share the enclosed contents drawn from more than eighty research presentations delivered at the Inaugural Spo...

This book is full of low-cost, and No-cost tips and techniques that will help you to sell more products or services. Whether you are an individual ...

The beauty and diverse graphics found on porcelain enamel advertising has garnered interest from collectors worldwide. Here are some of the finest ...

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings...

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings...

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends an...

A National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottaw...

Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a g...

Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or beco...

Here is a fun, new collectible. Decorated cakes are associated with celebrations of all kinds--can you imagine a birthday party without a cake? Now...

The best food and beverage experiences have the power to move us. But why do some create a deep and lasting impact on us, while others just fall fl...

This is an expanded English edition of the book 'Tiger in the Tank' that was first published in German in 2002. It is a compilation of interviews a...

Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing t...

Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it's in this book! Even the smartest...

sn’t it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. We will be b...

As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association a...