This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends an...

A National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottaw...

Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a g...

The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist ...

Want to get your business book flying off the shelves? It's never too soon to start thinking about how to market and promote your book. In this Aut...

You can master the mysterious art of networking. Overcome all your networking fears and learn how effortlessly to build and leverage the powerful c...

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will....

Do you want to build more profitable relationships with your customers?In today’s volatile world sales professionals must know how to build trust i...

Have a sales plan? Now you need a marketing plan. Written especially for small businesses, this Authority Guide shows you how to write and execute ...

Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or beco...

Here is a fun, new collectible. Decorated cakes are associated with celebrations of all kinds--can you imagine a birthday party without a cake? Now...

Many working professionals are 'Reluctant Networkers'. They do not like the thought of 'cold calling' friends of friends, joining networking clubs ...

A fictional story to present realistic, low-cost marketing advice that really works. A majority of small businesses fail, most within a few years o...

This is an expanded English edition of the book 'Tiger in the Tank' that was first published in German in 2002. It is a compilation of interviews a...

Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing t...

How do consumers make purchase decisions is a fascinating subject to be studied. Family, as a conglomerate of several individuals, influences the p...

Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it's in this book! Even the smartest...

This definitive exposé reveals the shrouded world of ultra-high rollers and the Faustian pacts they forge with their hosts, the casino representati...

sn’t it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. We will be b...

As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association a...

Word of mouth advertising, the oldest, least expensive, and most effective form of market promotion, has recently added e-mails, websites, and an a...

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies g...

Relationships sustain us. Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, ...

I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldn't put it down! It is engaging and you...