As the fashion industry grapples with sustainability challenges, Fair Trade and other alternative models offer pathways to ethical and environmental transformation. Yet, these approaches remain underexplored in practice and academia. Fair Fashion? critically examines the role of Fair Trade alongside concepts such as »social fashion«, »circular economy« and »regenerative fashion«, highlighting their potential and limitations. With an emphasis on cultural sustainability, this interdisciplinary collection bridges theory and practice, encouraging dialogue between designers, economists, business leaders and activists. Essential for professionals and researchers alike, the contributions offer fresh perspectives on reimagining the future of fashion.