Name: Qualitative Methods for Consumer Research
Brand: Hans Reitzel's Publishers (DK)
SKU: 9788741258539
Price: 40.0 GBP
Availability: InStock

Qualitative Methods for Consumer Research

The Value of the Qualitative Approach in Theory & Practice

By (author): Thomas Bjorner

Published by Hans Reitzel's Publishers (DK)

Temporarily Out-of-Stock Available to Pre-order

£40.00

Published: 12-Jan-2015
ISBN: 9788741258539

Paperback
272 Pages

Subjects:
Research methods: general
Business & management

Quantity

The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.

Thomas Bjørner has a PhD in Media Sociology from Aalborg University, Denmark. He is currently Associate Professor at Aalborg University, teaching methodology, media analysis and media sociology.