Over the years the motion picture industry has (sadly) gravitated to generating poorly cropped and heavily airbrushed posters that rely far too often on celebrity head shots. Thankfully, an underground network of graphic designers and artists has reinvigorated the art of the movie poster, crafting stunning pieces for classic and cult films. Here is the first comprehensive look at the movement, presenting this eclectic and dynamic medium through more than 200 eye-popping posters from over 100 cutting-edge artists, coupled with fascinating commentary and behind-the-scenes information. These new, underground posters have quickly become the most coveted by ardent moviegoers; they are typically produced in very limited runs, sell out within minutes, and command upwards of several hundred dollars each. With a smart, fresh visual perspective, alternative movie posters celebrate classics like Star Wars, A Clockwork Orange, and The Shining as well as cult favorites: The Big Lebowski, Blade Runner, and Pink Flamingos.
In the 2014 IPPYs (Independent Publisher Book Awards), Matt Chojnackis Alternative Movie Posters won the Gold award in the Coffee Table Book category! The 2014 IPPY Awards medal ceremony will be held on May 28th in New York, on the eve of the BookExpo America convention.
"You will come away wanting to buy a book of this length solely on at least half of the artists alone. The good news there is that with each design you are not only given the artists name, but also their website that you can go and look up further examples of their work. And you can believe that this is what we did after putting this book down. Each artist also provides a short paragraph about their inspirations and also a few words on the design(s) presented. This is a full colour beautifully presented book that will really get the creative enthusiasm flowing in everyone. This is what makes for a truly great and collaborative effort that will just keep on giving the more you look at it." - Steven Hurst, filmwerk.co.uk July 2015