The book opens with an exploration of the role of behavioural aspects linked to neophobia and neophilia towards new products and technologies used in the food sector, including faster and more efficient production techniques, new processing technologies, as well as new food packaging materials and technologies. The author depicts some applications of nanotechnology in the food supply chain, the corresponding risks involved, and how the consumer perceives them. In the closing study, 117 alcoholic and non-alcoholic beverages available to consumers in the city of Campinas-SP, Brazil, were evaluated in relation to the use of additives considering the information declared on their labels.