The contemporary concept of social perception is considered to be an umbrella term that includes various other traditional and related phenomena such as person perception, impression and attitude formation, social cognition, attribution, stereotypes, prejudice, social categorisation, and social comparison and implicit personality theories. This new book presents research on issues related to social perception and behavioural responses which follow. These include child perceptions, social class issues, perceived attractiveness theories, occupational prestige and related communication factors.