Book & CD-ROM. This totally updated, new second edition leads you through finding a location that will bring success, learn how to draw up a winning business plan, how to buy and sell a bakery, basic cost-control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, learn low cost internal marketing ideas, learn how to keep bringing customers back, accounting & bookkeeping procedures, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the bakery business been offered in one book.