The growing complexity of mobile "rich media" digital content and services requires the integration of next generation middleware platform within Mobile Network Operators and Service Providers infrastructural architecture, for supporting the overall process of content creation, management and delivery. The purpose of the research is to design a technology classification model for Mobile Content & Services Delivery Platforms -- MCSDPs --, the core of Mobile Middleware Technology Providers -- MMTPs -- value proposition. This book presents findings which show that existing platforms possess major strengths, while some drawbacks are still limiting the solutions effectiveness.