"This book is absolutely timely and relevant in todays data-driven world. Most of the books on data available in the market today focus on data quality, governance, and analytics. This book from Dr. Prashanth Southekal is brilliant as it puts the business stakeholder at the center by addressing the key value propositions of the business user. This book is holistic and I strongly believe it will help to bridge the gaps we have today". -- Mario Faria, Managing Vice President, Gartner, US
"In todays era of digital transformation, data and information are more important than ever. But deep understanding of how to manage data and information properly is in short supply. That is what I love about this book by Dr. Southekal. He tangibly closes that gap for the reader. If you are using digital transformation to improve your business performance, this book and its discussion of datas role in improving business performance is for you." -- Michael Fulton, President, Americas Division, CC and C Solutions, US
"Packed with insights and leveraging a process oriented approach, this book covers a unique combination of the science, the art and the strategy of unlocking the potential of data for enterprises in a real-life context. The author has managed to provide a clear action plan for creating data analytics and its management a key function in a modern enterprise." -- Ashish Sonal (Vir Chakra), CEO, Orkash, India
"This book is one of the most practical sources for how companies can greatly improve their bottom line by improved data management and becoming a data-centric company. It combines leading data management theory with step-by-step implementation and real-life examples, and is a must-read for those wanting to derive more value from their corporate data." -- Lance Calleberg, Application Architect, Husky Energy, Canada
"Certainly, an engaging read for both information management practitioners and business unit managers alike. The tools, models, and frameworks prescribed are valuable, relevant, and lucidly blend inputs from the real-world to address numerous data management glitches at organizations. Overall, a compelling read with several practical takeaways. Refreshing!" -- Sriram Kannan, Digital & Analytics Practice Leader, IBM, India
"Prashanth has given a very practical guide to implement data culture in an organization. The book Data for Business Performance talks about building the organization of the future and the role of data. Prashanth rightly believes and demonstrates that data is not an asset of the IT team and is an organization-wide asset. He proposes the need for the chief data officer (CDO) as a role that should anchor data and report to the CEO, and manage the stakeholders data needs." -- Harshajith Umapathy, Senior Vice President, Hansa Cequity, India
"Dr Southekal provides valuable insights on data and information management in mostly short and clearly written sections. Anyone interested in the data-driven company should read this book and learn about the hurdles on the road to be data-driven, and his valuable suggestions on how to overcome them. His wisdom may prevent some of the failures that helped him learn." -- Erik van der Voorden, Domain Architect, Independent Consultant, Netherlands
"Data can tell us important stories when we process it by proven and structured approaches. Dr. Southekals book presents such an approach based on the GQM method for transforming business data into an enterprise asset. This book is a valuable resource for organizations willing to become real data-driven organizations." -- Ahmet Dikici, PhD, Project Manager, Tubitak Bilgem Software Technologies, Turkey
