
Research Methods in Sport Management
In Stock
ISBN: 9781940067315
Paperback
371 Pages
Subjects:
Management & management techniques
Sports & outdoor recreation
Research -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility. This second edition provides a detailed introduction into the research itself, and applies those methods directly to the field of sport business management. With established reputations as expert researchers in the field, the authors have reorganised foundational concepts and updated methods and industry examples to provide students, instructors and professionals with a knowledge base and resources to prepare, collect, analyse and present targeted research for scholarly publication or to better interpret and respond to the needs of an array of areas in the sport management industry.
Brenda G. Pitts is an internationally renowned name in sport business management. She is currently professor of sport management, director of the Dr. R. Cooter Sport Business Research Center, and program director at Georgia State University in Atlanta. In research, Dr. Pitts is distinguished as a Dr. Earle F. Zeigler Scholar and one of the first research fellows of the North American Society for Sport Management (NASSM), where in 2004 she received the Dr. Garth Paton Distinguished Service Award in recognition of meritorious service. She is author/coauthor of six sport marketing textbooks, editor of and a contibuting author in three Sport Marketing Association's books of papers, and author of numerous publications and presentations. Dr. Pitts was an editorial board member (1991-1998) and later co-editor-in-chief of The Sport Management Library (1998-2000). She enjoys all kinds of sports, more recently soccer, golf, boating, volleyball, jogging, tennis, and softball. Recently, Dr. Pitts has won a couple of golf tournaments, but has wisely decided to keep her day job.
Ming Li, is professor and dean of the College of Education and Human Development at Western Michigan University. He received his bachelors degree in education from Guangzhou Sport University, his masters degree in education from Hangzhou University, and his doctor of education degree in physical education (sport administration) from the University of Kansas. Dr. Li is an honorary guest professor of a number of institutions in China, including Sun Yat-sen University, Central University of Finance and Economics, Beijing Sport University, Tianjin University of Sport, and Guangzhou Sport University. He was the recipient of the Taylor Dodson Award given by the Southern District American Alliance of Health, Physical Education, Recreation and Dance (AAHPERD), both the Garth Paton Distinguished Service Award and the Diversity Award bestowed by NASSM, the Founding President Award presented by ASB, the Distinguished Alumni Award of the Guangzhou Sport University, and the 2017 Giving Back Diversity Leadership Award recognized by the Insight into Diversity Magazine. Dr. Li worked for the Atlanta Committee for the Olympic Games (ACOG) as an Olympic Envoy in 1996. In November 2011, he served as a consultant for the sports department of the Organizing Committee for the Asian Games held in Guangzhou, China. Professor Lis photo appears courtesy of Western Michigan University.
Dr. Amy Chan Hyung Kim is an Assistant Professor for the Department of Sport Management at Florida State University. Her research inquiry lies in promoting community well-being and health through community sport programs from a social epidemiological perspective. She also has been interested in exploring the evolution of knowledge structure in the field of Sport Management. She has taught Research methods in Sport Management, Strategic Management in Sport, Facility and Event Management in Sport, Human Resource Management in Sport, and Introduction to Sport Management for undergraduate and graduate students at Florida State University. If she is not in her office, you may be able to find her on the tennis court.
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