Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introdu...

A manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipula...

Being featured in the media is a great way to build awareness of your company and position yourself as an expert. This book will guide you through:...

Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the que...

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends an...

Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a g...

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will....

Many working professionals are 'Reluctant Networkers'. They do not like the thought of 'cold calling' friends of friends, joining networking clubs ...

sn’t it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. We will be b...