As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-e...

Increase the awareness of your customer’s behavior to survive and excel within your industry. One hundred years ago, the voice of the customer was ...

In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues o...

Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight pro...

This how-to book is for the prospective author and presents guidelines, examples, forms and advice from 900 publishers.

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introdu...

A manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipula...

The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency miss...

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between internatio...

Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small t...

Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at t...

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool i...

This inspiring book, made of real-life study-cases, tells the often surprising story of the author's special way in successfully restructuring, man...

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this pra...

The student's future as a knowledge worker is the starting point of this book on the philosophy of science. With this in mind, the book combines a ...

Take your communication to a whole new level. Become a Phone Genius! You probably already have a technical manual that tells you how to use your te...

Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the que...

"A refreshingly practical and inspiring read for practitioners and scholars alike. This is a remarkably well-researched and well-written contributi...

This brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for our time...