"A refreshingly practical and inspiring read for practitioners and scholars alike. This is a remarkably well-researched and well-written contribution. Moreover, Jørgensen and Pedersen offer a behind the scenes view into the sustainability practices of firms based in the world's leading region for sustainable and responsible business: Scandinavia. This provides a goldmine of material for inspiration to encourage more sustainable and responsible business models throughout the world". -- Robert Strand, Executive Director, Center for Responsible Business, University of California-Berkeley, Haas School of Business; Assistant Professor, Copenhagen Business School