Sales & Marketing
Subjects
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Global Sport Marketing
Fitness Information Technology (US)£73.99| /As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-e...
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Hearing the Voice of the Customer
Technics Publications Llc (US)£25.99| /Increase the awareness of your customers behavior to survive and excel within your industry. One hundred years ago, the voice of the customer was ...
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Hidden Hazards of Online Advertising
Nova Science Publishers, Inc (US)£84.99| /In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues o...
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How to Create an Idea If You Are Not Ogilvy
Ibidem Press/Ibidem-Verlag£22.00| /Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight pro...
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How to Get Your Amazing Invention on Store Shelves
Atlantic Publishing Group, Inc (US)£25.99| /Ideas are everywhere. People are constantly thinking up better ways to do things and make peoples lives easier. Every year, more than 1.6 million n...
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How to Market Your Book & Get It Published
Nova Science Publishers, Inc (US)£22.99| /This how-to book is for the prospective author and presents guidelines, examples, forms and advice from 900 publishers.
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How to Use the Internet to Advertise, Promote & Market Your Business or Website
Atlantic Publishing Group, Inc (US)£25.99| /Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how t...
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How to Use the Internet to Advertise, Promote & Market Your Business or Website
Atlantic Publishing Group, Inc (US)£17.99| /Interested in promoting your business and/or web site, but don't have the big budget for traditional advertising? This totally revised third editio...
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Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys
University Press of Southern Denmark (DK)£6.00| /In parallel with the recent trend towards conducting ever more surveys, there has also been a decline in the response rates, making it harder to ob...
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In the News, 3rd edition
University of Alberta Press (CA)£33.99| /Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introdu...
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International Operations Management
CBS Press (DK)£45.00| /This book reflects on the unique dynamics of the international on-line marketplace.
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Internet Marketing Methods Revealed
Atlantic Publishing Group, Inc (US)£25.99| /This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundament...
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Janus Principle
Brick Tower Press (UK)£8.95| /This book offers solutions to the often vexing task of organising a large organisation (and even small firms) into an effective marketing engine to...
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Managing Business Marketing & Sales
CBS Press (DK)£29.00| /This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provi...
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Manipurated
Linden Publishing£15.99| /A manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipula...
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Market Research in the Federal Procurement Process
Nova Science Publishers, Inc£84.99| /The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency miss...
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Marketing Across Cultures in Asia
CBS Press (DK)£22.00| /Packed with useful information and real-world examples of how to do marketing across cultures in Asia.
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Marketing Communication Management
CBS Press (DK)£50.00| /Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).
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Marketing for Complementary Therapists
B Jain Publishers Pvt Ltd (IND)£7.50| /The purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book...
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Marketing in a Web 2.0 World
Atlantic Publishing Group, Inc (US)£25.99| /During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a ...
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Marketing Research
Nova Science Publishers, Inc (US)£203.99| /This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between internatio...
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Marketing Research for Small Business
Nova Science Publishers, Inc£115.99| /Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small t...
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Marketing to the Entitled Consumer
Mascot Books, Inc£25.99| /Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at t...
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Mass Customisation in Sports
Nova Science Publishers, Inc£185.99| /This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool i...
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Motivational Marketing
Dekel Publishing House£14.99| /This inspiring book, made of real-life study-cases, tells the often surprising story of the author's special way in successfully restructuring, man...
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National Image & Competitive Advantages
CBS Press (DK)£25.00| /Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new stud...
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New Influencers
Quill Driver Books (US)£17.99| /Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this pra...
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Philosophy of Science
Samfundslitteratur (DK)£44.50| /The student's future as a knowledge worker is the starting point of this book on the philosophy of science. With this in mind, the book combines a ...
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Phone Genius
SRA Books£15.99| /Take your communication to a whole new level. Become a Phone Genius! You probably already have a technical manual that tells you how to use your te...
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PR Demystified
HotHive Books£5.99| /Being featured in the media is a great way to build awareness of your company and position yourself as an expert. This book will guide you through:...
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PR Therapy
Quill Driver Books (US)£16.99| /Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the que...
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Promises Promises
Massey University PressOriginal price £46.99Current price £40.99| /A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party...
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Responsible & Profitable
Cappelen Damm Akademisk (N)£44.99| /"A refreshingly practical and inspiring read for practitioners and scholars alike. This is a remarkably well-researched and well-written contributi...
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Rockets and Rebels
Fagbokforlaget£33.50| /This brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for our time...
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Sales Manual
B Jain Publishers Pvt Ltd (IND)£4.95| /This volume is a welcome addition in the field of sales and marketing with expert tips on professional and successful sales practice. Various impor...
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Secrets of Social Media Marketing
Quill Driver Books (US)£16.99| /Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online ...
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