The first empirical study to explore the impact of globalization on Muslim identity in Britain, this book draws upon several theoretical models to examine the paradox of homogenization and heterogenization that globalization generates through increasing Westernization on the one hand and increasing Islamic ‘resistance’ on the other. By studying second-generation Muslim children of migrants to the UK, it suggests the extent to which the Western ‘ global cultural industry’ h as influenced Muslim identity in the UK and how, through the process of heterogenization, cultural forms have become diversified and fragmented, and identity construction diffused.