Prashanth Southekal is the Managing Principal of DBP-Institute, a Data Analytics Consulting and Training firm. He has consulted for over 50 small, medium and large organizations, including P&G, GE, Shell, Apple, SAS, and SAP, and solved problems that are at the intersection of data, technology, and business productivity. Apart from his consulting assignments, he is an Analytics Advisor for SAS-Institute (Western Canada) and Grihasoft (India). Prashanth is also the author of the book Data for Business Performance and is an adjunct faculty of Data Analytics at the University of Calgary (Calgary, Canada) and IE Business School (Madrid, Spain). He holds a PhD from ESC Lille and an MBA from Kellogg School of Management (US). Prashanth lives in Calgary, Canada. Outside work, he loves juggling and cricket.

"Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. ‘Analytics Best Practices’ is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data." -- Douglas B. Laney Principal, Data & Analytics Strategy, Caserta, and author of “Infonomics”

"Dr. Southekal’s book is a treasure trove of best practices and practical examples from the field of Data Analytics." -- Upen Varanasi, CEO & Co-Founder, Riversand Technologies

"What I like about this book is its focus on real-world best practices with an extensive set of practical tips and tricks. It provides an important bridge between the data management and business operations sides of a business." -- Michael Wade, Professor of Innovation & Strategy, IMD Business School

"Prashanth’s book is accessible and practical – an excellent guide for corporate leaders who want to produce meaningful business results from the use of data and analytics to create true business value." -- Irina Pelphrey, Senior Director, Walmart Corporation

"This book is a must on the desks of business executives and decision makers at all levels in an organization who want to truly understand what it takes to become a successful data driven organization." -- Ram Kumar, Senior Vice President, Quantium

"Dr. Prashanth Southekal has created a practical guidebook for realizing business value from data and analytics investments. Highly recommended." -- Randy Bean, Founder & CEO, NewVantage Partners

"Prashanth’s second book starts with the right title – it is always about BUSINESS VALUE. The practices explored here will help anyone interested to achieve these goals." -- Mario Faria, Gartner Research Board

"The Analytics Best Practices book is one of the most comprehensive and well-researched books I have come across on data analytics." -- Ameet Shetty, Former Chief Data and Analytics Officer, McDonald's Corporation

"I would encourage all professionals to read this easy to navigate, thoughtful and pragmatic book as it is relevant to all of us seeking to maximize the ROI for our organizations." -- Lisa M. Wardlaw, Former EVP, Global Chief Digital Strategy Officer, MunichRe

"Deriving actionable insights from data requires that linkage to be clear between art and science and this book does just that." -- Chris Leonard, Director, Digital Strategy & Transformation, Plains Midstream

"Prashanth’s book simplifies the complex world of data analytics, and one to understand the drivers of bringing valued results to an organization." -- Matthew Joyce, Senior Solution Architect, SAS-Institute