"We are moving towards a world where a huge percentage of business is done on-line and if you are not playing in that field, eventually you are not going to have a business the revolution has only just begun the only constant in our world is change itself. Pretending these changes are not happening won’t make them go away. I believe that developing and polishing our online content is the key to the kingdom it is a process that can be taught, learned and duplicated. Once you have a program up and running, it is a straightforward way to generate more business. On-line marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of on-line marketing that currently flies under the label of content marketing. By the end of this book I aim to help you figure out what that is, why it’s important and how it works, and hopefully I’ll be able to crack open a door to the future for you and your b usiness that is filled with possibility." -- Susan Crossman